Email Marketing for Beginners: Three Steps for a Successful Start - The Comprehensive Minds

Email Marketing for Beginners: Three Steps for a Successful Start

Email Marketing for Beginners: Three Steps for a Successful Start




If you are looking for ways to acquire customers, you will sooner or later come across terms like newsletter or email marketing.


You will hear how incredibly effective it is supposed to be.


Allegedly.


And your skepticism is appropriate because the Internet likes to exaggerate.


But in that case, it is worth taking a second look ...


According to Pressetext.com, e-mail newsletters are 40 times as effective as Facebook & Co. when it comes to acquisition. So let's take a closer look at the matter ...


Social media reaches fewer customers than email marketing

For example, anyone who uses Facebook as a marketing measure should definitely measure whether they are actually achieving the desired results.


Come in addition:


If you have a website, it is relatively easy to set up an email newsletter. And a newsletter is a comparatively easy way to attract a constant stream of new prospects.


And contact with customers and prospects becomes easier because it can be automated.


If you don't have an email newsletter yet - here are three easy, first steps to get started:




Email Marketing For Beginners: Start With The Simple

Do not worry about expert knowledge at first.


Experts like to try to impress with keywords like list segmentation, autoresponders, event-driven emails, etc.


But when you are at the beginning it is very unsettling and can do more harm than good. A newsletter is primarily about:


Keeping in touch with customers and prospects.


Just start writing. But not about yourself, because your readers don't care.


What you write best about

Here are a few ideas to find suitable topics for your first newsletter:


  • Answer questions that your customers keep asking in conversation.
  • Take a look at specialist magazines in your sector. The core topics in magazines are usually a good indication of what might also interest your readers.
  • Look in industry-specific internet forums. The questions that users ask there can also provide suggestions. If you are still unsure, you will find further information on this ultimate video guide, just CLICK HERE to see this amazing tutorial


Don't just collect email addresses from the Internet

If your website doesn't have that many visitors yet, it can be a chore to set up an email list.

Some use GoogleAdwords to drive visitors to the website. That is, they pay for visitors. But if they don't at least subscribe to the newsletter, that's a waste of money.


Conversion optimization could help, but this is certainly not an issue that you should (or want to) tackle as a beginner.


Make life easy for yourself here too.


First, collect email addresses offline.


  • In a customer conversation: Ask whether you can send the customer your newsletter.
  • In customer contact by phone: offer prospective customers the opportunity to send exciting information on their topic.
  • At network events: Make your conversation partner aware of your newsletter. Even better - draw attention to your free report or freebie. For example the report from Passion & Profit.

In this way, you have quickly set up a distribution list with 150 recipients. A good start.




An important clue:

Never put an email address on your mailing list without the recipient's consent. That would be a violation of competition law. And in times of spam & co. someone like that will hardly become your customer.


Challenge your customers to take action

What would you like your customers to do after reading your email?


  • Should you visit a website?
  • Call her?
  • Request a quote?

Never assume customers already know what to do next. You should therefore send your e-mail with a call-to-action and formulate it clearly.


This not only increases the chance that customers will actually act. A call to action also conveys security because it acts as a large sign.


Additional tip

You may be wondering what to write your newsletter with and how to send it out. There are countless e-mail delivery solutions that make it easy for you to get started.


Here are three that I can recommend:


CleverReach


Click tip


GetResponse


With all of them, creating and sending an email is really easy and you don't have to worry about anything - except for the writing.


OK. Now that you know how to get started, what are you waiting for?


We ourselves started exactly as described here. And meanwhile, the newsletter has become by far our most important marketing tool, with which we can win customers without having to sell unpleasantly.


It doesn't work by itself. And what is simple or easy of it depends on your own definition of simple or easy. But the fact is: Anyone who has their own business, who is self-employed or works as a freelancer, has to (regularly) do marketing.


The only question is: what do you want to do?

If you are still a bit skeptical about where to start, then definitely watch this video tutorial, it will be very beneficial for you. Many people have started a very profitable online business very quickly through this video guide.

photo credit: Unsplash.com





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